Thank God this isn’t a post about political intelligence, but intel.
It turns out that the game of micro-targeting voters has become quite a lucrative business. And it makes sense for political candidates seeking to maximize their time and voter turnout.
The problem is that market and bureaucratic logic penetrate the game (the game being elections). This ends up in a game of lazy democracy wherein citizens are reduced to quantifiable units (voters) mobilized to vote every other November, with no real engagement of the public will.
Personally, I would love to see the system reformed in some manner that limits the amount of micro-targeting allowed by political candidates. I think it would push candidates to reach out to a broader swath of the citizenry.
The reality is that electoral reform is nice in theory, but when we count on those subject to the rules (candidates) to make the rules (also lawmakers), we shouldn’t be surprised that electoral reform has by and large been a miserable failure.